Bucharest – European Capital 2014
Fashiontv brought Bucharest into the spotlight with an exclusive event held on the 8th of April 2014 at World Trade Center Bucharest, which continued the series of events organized to promote Romania at an international level. The show, organized by fashiontv under the title Bucharest European Capita,l wished to bring into the foreground the unique identity of Romania’s capital, but to also show the spirit of Bucharest’s urban space.
The event combined not only fashion shows, but also product launches for exclusive international brands, showing their consistent presence on the Bucharest market. The runway was the place where the fashiontv models presented the newest collections from famous fashion houses and designers like Prada, Dolce & Gabbana, Giorgio Armani, Etro, Fendi, Neil Barrett and DSquared2, available in Romania through their representative, Mengotti. The evening’s highlight was delivered by the Romanian designer Catalin Botezatu, who presented his new collection entitled Retro, considered an homage to the “little Paris”.
The evening wasn’t only a fashion regale, but also marked the double launch of the new GLA and the new C Class by Mercedes-Benz, distributed in Romania by Tiriac Auto.
Official partners of Bucharest – European Capital are Mercedes through Tiriac Auto, Vernescu House, Hotel Phoenicia and Stejarii Country Club.
The hairstyling for the fashiontv models was done by School of Hairstyling Cornel Saru, the make-up done by the professionals at the Cotimanis Show Makeup School, coordinated by Florina Marcuta.
Highlights of the event will be aired in 193 countries worldwide through fashiontv.