For the 67th edition of the Cannes Film Festival, fashiontv Romania was not just present on the red carpet, but also acted as the producer some of the most exclusive events and parties during the festival season. Spanning product launches, parties, modelling and branding competitions and even film premieres, fashiontv Romania confirmed its position as leader in terms of event organization at the highest level.

The main objective of the croisette activities this year was focused once again on promoting tourism in Romania, especially for the Mamaia resort. During all the events organized by fashiontv Romania in the Majestic Barriere Hotel, where the most important professionals of the film, fashion and entertainment industry were invited, Mamaia took center stage. For this purpose, events included ample presentation films for the resort and special moments taking place on the stage. Mamaia also received an international acknowledgement through the awarding of Ego Club in the fashionTV Nightlife Awards, taking its place among the best clubs in the world. At the same time, the fashiontv Romania models handed out flyers on the streets of the french resort to the festival visitors every day, while wearing scarfs and holding placards inscribed with the Mamaia logo.

The series of fashiontv Romania events in Cannes was started out with the film premiere of the mega-production FALCONMAN, Wings of Desire, produced by fashiontv Films, starring Gerard Depardieu, Omar Sharif and Jean-Claude Van Damme. The launch party, under the title FALCONMAN Party, included an extravagant show with fashion shows from the Romanian Designer Catalin Botezatu and Daniel Racovizza from the Republic of Moldova, the Fashion Film Awards, the trophy going to Prada Fashion House and not to mention the launch of the new fashiontv sunglasses line, produced by Tommy Fashion Sunglasses. The party’s DJ was none other than Anja J, model and representative of fashiontv International.

The finals for the fashiontv Model Awards beauty pageant was another important event held at Cannes 2014. The winner of the competition, which brought together candidates from 30 countries, was Alexandra Andrioaia, one of fashiontv Romania’s top models. Coming from Iasi, Alexandra Andrioaia was discovered by the international organization Kasta Morrely from Iași and brought home the FTV Tourism Mamaia Model trophy during the Black Sea Model Awards 2013.